732 Broadway (New York City, New York)

 apartment building, 1850s construction, Renaissance Revival (architecture)

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4-story Renaissance-revival mercantile building originally completed in 1854 as a 3.5-story peaked-roof house. It was raised to four full floors in 1885. The building was given a completely new facade, designed by Bruno W. Berger, in 1900. It is three bays wide, with white cast-iron columns at the ground-floor, and projecting, black cast-iron angled show windows on the 2nd-3rd floors, framed by red brick piers. Between these two floors are black paneled cast-iron spandrels decorated with dentils and swags. The piers have black cast-iron capitals at the top of the 3rd floor supporting a broad iron lintel. The top floors has coursed brick and three round-arched windows with black iron architraves and impost blocks. The prominent black galvanized roof cornice has scrolled and foliate brackets, dentils, and script lettering reading "Treffurth's."

At the time of the alterations, the building was leased to Richard L. Treffurth, whose restaurant occupied the ground floor. The upper floors were mostly leased to apparel and millinery firms. Over the subsequent years a variety of tenants came and went upstairs. Shampan and Shampan, architects, were here in 1916; the Grill Feather Boa Co. in 1921; and the F. F. Manufacturing Company, “knit goods,” in 1922. That same year William F. Crerand published textile trade journals here. In the meantime, the restaurant changed hands. By 1921 it was the T. L. P. Restaurant; and in 1937 it was home to the Ace Restaurant. The end of the line of the long string of restaurants came in March 1952 when the Wissman Estate leased the entire building to the Universal Musical Instruments Company. In 2004 the upper floors were converted to residential space. The ground floor is now occupied by a T-Mobile store.