402 West Broadway

 apartment building  Add category

5-story residential building completed in 1880. Designed by John B. Snook as a store-and-loft building, it is clad in dark red brick, with narrow cast-iron pilasters at the ground floor. The eastern elevation on West Broadway is nine bays wide, with four bays on the north side. The windows have connected peaked lintels, and there is a red metal fire escape on the north side that breaks the bracketed black metal roof cornice.

The building was occupied by a variety of commercial and institutional interests over the years, including William Brunner, embroidery (1894); Philip Morris & Co., tobacco (1911); the Hollywood Whisky Co. (1919); the Manomatic Novelty Co., plastic moldings (1945); Paris Pharmacy (1957); Bagutta, clothing boutique (1989-1999); and Links of London, jewelry (since 2006). The upper floors were converted to residential use sometime around 1990.