366 West Broadway

 apartment building  Add category

5-story residential building was probably first erected around 1825 as a house. In 1869, about the time Laurens Street (now West Broadway) was being widened either an entirely new Italianate style loft building was constructed on the lot or the existing federal-era building was raised in height and given a new Italianate style facade and three additional stories.

In 1903, the footprint of the building was reduced when Watts Street was extended through from Sullivan Street to Broome Street and West Broadway, resulting in the condemnation and demolition of many properties in its path. The building’s new, angled facade, overlooking the Watts Street/Broome Street junction, was designed by architects Necarsulmer & West. It is clad in white-painted brick, with three bays of segmental-arched windows on the east facade, a single angled bay, and triple-windows with a white metal fire escape on the north facade. A large billboard has been affixed to the northeast corner across the 4th & 5th floors. The eyeglasses boutique Oliver Peoples occupies the ground level.