410 Tenth Avenue (New York City, New York)

 office building, high-rise, Art Deco (architecture), 1927_construction

278-foot, 19-story Art-Deco office building completed in 1927. Designed by Parker & Shaffer, it was originally known as the Master Printers Building. At the time of completion, it was the tallest concrete structure in the city. The building was completely renovated in 2019, when the official address was changed from 460 West 34th Street to 410 Tenth Avenue.

The facade is clad in buff-colored brick. The west and east elevations have ten bays of large industrial windows. The original brick spandrels between floors at each bay have been replaced by simpler versions of grey pre-cast stone. The north and south facades span eight bays. There is now a glass box lobby, and a new entrance with glass revolving and traditional doors.

On the west facade the middle six bays set back above the 15th floor, with the outer bays setting back above the 16th. The north facade has a setback above the 12th floor at the eastern two bays, above the 15th at the next four bays, and above the 16th at the west end bay. The east facade has setbacks above the 11th floor at the south end bay, above the 12th at the north end bay, and above the 16th at the 2nd from northmost and southmost bays. The south facade on 33rd Street has a setback above the 12th floor at the eastern three bays, above the 16th at the next three, and above the 17th at the western two bays.

A long-term tenant was the National Institute for People with Disabilites. Following the modernization, Amazon and First Republic Bank became major tenants.