Herogel Building

USA / New Jersey / West New York / West 36th Street, 315
 condominium, high-rise, 1927_construction

262-foot, 16-story Gothic-Deco office and residential building completed in 1927. Designed by George & Edward Blum, it is clad in buff-colored brick above a 3-story base of cast-iron and stone. The facade is divided into five main bays, with entrances via three round-arches in the center bay. The middle arch has a pair of elaborate black metal and glass doors with gold lion's heads in centers, and patterned black cast-iron in the archetrave. The other two arches has deeply recessed doorways. Above and between the arches are two carved stone rosettes, while the 2nd & 3rd floors have three double-windows with elaborately carved stone spandrels between the floors.

To either side, the bays are black cast-iron, divided by stone piers (very narrow between the two end bays, and wider at the edges of the facade). There are ground-floor storefronts, and bands of windows at the 2nd & 3rd floors - five across in the end bays, and eight across in the intermediate bays. There are also short windows above the storefronts. Black cast-iron spandrels with intricate foliate patterns separate the floors of the base, which is capped by a stone cornice.

The upper floors have three windows in the end bays, and five windows in each of the middle bays; each has a stone sill with scalloped cutaways at the bottoms. Above the 7th floor, the middle bays have brick spandrels, each with three vertical panels of brown stone, marking the first setback at the middle bays. The end bays continue up to the 9th floor, where matching spandrels mark the setback. The piers and pilasters extend up above the spandrels at each setback. There are additional setbacks at the 9th & 11th floors, creating the effect of end pavilions and a projecting central tower that rises up from the center bay only. It has small, 1-window-wide side wings angled back at the 11th & 12th floors. The central tower has five windows per floor (except the top floors, which has three windows), square-headed until the top floors, where they are segmental-arched.

The building contains 14 condominium units on the top seven floors, with commercial space below. The ground floor is occupied by Tabernacle Steakhouse.
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Coordinates:   40°45'14"N   73°59'36"W
This article was last modified 2 years ago