Shampan Building

USA / New Jersey / West New York / West 37th Street, 252
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197-foot, 17-story Neo-Gothic office building completed in 1924. Designed by Shampan & Shampan as a factory, stores and showroom building, it is clad in brown brick above a 3-story limestone base. The piers rest on reddish-brown granite plinths, dividing the base into five bays. The wide end bays have ground-floor storefronts; these are topped by wide label lintels supported on slender colonnettes. The three center bays are segmental-arched, with a storefront in the middle, and entrances in the other two bays, both slightly recessed. They are set within ornamental Tudor-arched porches, within which each entrance is topped by a blind arcade. The eastern of the two is the main entrance, with modern glass doors; the western side has a service entrance with metal gates and a stone panel reading "SHAMPAN BUILDING" below a tripartite transom. The 2nd & 3rd floors have tripartite show-windows in the end and center bays, and single-pane windows with triple-transoms above the entrances. At the top of the base are four ornamental cast-stone shields.

The upper floors are divided into three main bays: 3-windowed end bays corresponding to the ground-floor storefronts at either end, and a wide center bay corresponding to the two entrances and the storefront they flank, for a total of seven windows in the middle. The bays are defined by uninterrupted brick piers articulated with projecting vertical courses of patterned brick. The windows within the bays are separated by narrow, uninterrupted brick pilasters, each with a simple geometrically-patterned brick spandrel. At the 10th floor, each window is segmental-arched and topped by blind stone arcades, divided by projections on the pilasters, while the piers have another set of shields. The outer bays begin a series of shallow setbacks here, with the middle bays continuing up vertically, but with cascading setbacks at the sides, narrowing to three windows at the 13th floor. The setbacks are marked by ornamental geometric panels and simple cast-stone coping. The three 13th-story windows in the center again have segmental-arched tops surmounted by a blind arcade, as does the single window at the 14th floor, which culminates in a parapet defined by rounded corners and a peaked center.

Further back, the recessed outer bays have three smaller windows in a vertically rising wall from the 13th-15th floors. These sections set back again above the 15th floor, while at the far edges, there is a stair-step of small setbacks at every floor, leading up to the roof line, which is topped by a stone coping. The east elevation is clad in brown brick, some a darker shade, with bays of three windows between projecting piers. The ground floor is occupied by District Social restaurant, and Gogi 37 restaurant.
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Coordinates:   40°45'12"N   73°59'29"W
This article was last modified 2 years ago