152 West 25th Street (New York City, New York) | office building

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150-foot, 12-story Neo-Classical office building completed in 1910. Designed by Frederick C. Zobel, it is clad in light-brown brick (with terra-cotta on the top floors) above a 3-story limestone base. The lower two floors have banded stone end piers and an entablature across the top, framing infill of brown metal and glass. The main entrance is at the east end, with glass double-doors. The west end has a freight entrance with metal doors, and there is a metal-and-glass storefront in the middle, with recessed, metal-framed glass double-doors. The 2nd floor has three bays, with tripartite windows in the end bays, and a wider 4-pane window in the middle, each with upper transom panes, in dark-brown metal framing. There is a metal band between the two lower floors, with rectangular panels. The 3rd floor is transitional, with three windows in each bay set in stone surrounds topped by cornices. A thin band course caps the base.

The upper floors have three bays of three windows each, with brick lintels and pilasters. The window bays are slightly recessed between the brick piers. A dentiled band sets off the top two floors, which have terra-cotta panels of Renaissance ornament on the piers and terra-cotta pilasters. The facade is crowned by a green metal roof cornice with paired console brackets and dentils.

The exposed front of the west elevation is clad in dark-brown brick with a short quoined return of white brick at the front edge. It has no openings. The ground floor is occupied by Lifestyle/Trimco.