Industrial Building | office building, high-rise, Neo-Gothic (architecture), 1928_construction

USA / New Jersey / West New York / West 28th Street, 150
 office building, high-rise, Neo-Gothic (architecture), 1928_construction

240-foot, 18-story Neo-Gothic office building completed in 1928. Designed by Shampan & Shampan, it is clad in buff-colored brick above a 3-story limestone base with grey granite plinths at the piers. The base has three smaller bays in the middle and wider end bays. The main entrance is in the western of the three middle bays, with glass double-doors and a plate-glass pane on the right; a brown metal panel above reads "INDUSTRIAL BUILDING". The center bay has a small storefront, and the other middle bay has a freight entrance with brown metal doors. At the top of each of these bays is an arched triple-window surmounted by a semi-octagonal projecting pillar at each pier, and stone panels with interlaced foils and other Gothic ornament between the piers. A hooded capital on each pier rises to the lower part of the 2nd floor. The end bays have larger metal-and-glass storefronts with separate upper sections. The 2nd & 3rd floors have tripartite windows with separate upper transom panes, much wider in the end bays, with brown metal framing. The base is capped by a stone band with another set of semi-octagonal projecting pillars at each of the six piers.

The upper floors have paired windows in the three middle bays, and three windows in the end bays. The main piers are outlined with projecting bricks, and the brick spandrel panels between floors each have a trio of vertical projecting brick bars. The facade is dotted with some protruding air-conditioning units.

The main piers have stone cladding at the 10th floor, with projecting Gothic ornament, enlarged at the base of the 11th floor, where the end bays set back. The 10th-floor windows at the end bays are segmental-arched, topped by trios of stone pointed-arches. Similar panels top the middle bays at the 11th floor. Cascading, shallow setbacks continue up to the roof line, with the ends of the middle section angled at each setback. At the the roof line the middle bay has a small gable at the center.

The west elevation is clad in red brick, with a bay of four windows at the front, followed by two bays of paired windows, a 3-window bay, and a paired window bay at the rear. This facade also has protruding air-conditioning units. The ground floor is occupied by Dutch Flower Line, and Planter Resource.
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Coordinates:   40°44'48"N   73°59'34"W
This article was last modified 4 years ago