60 Madison Avenue (New York City, New York)

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150-foot, 12-story Beaux-Arts office building completed in 1910. Designed by Maynicke & Franke, it has frontages on both East 26th and 27th Streets as well as Madison Avenue. Originally named the Neptune Building after its developers, architects Maynicke & Franke moved into the top floor upon completion and remained there until 1936.

The East 26th Street facade is three bays wide, with a 3-story limestone base featuring 2-story segmental-arches with large splayed keystones, foliate molding at the entryway in the western bay, and oversized, bracketed 3rd-story sills for the tripartite windows. Above a cornice, the upper floors are clad in buff-colored brick with paired windows, bracketed sills, and bracketed balconies and gables at the 10th floor. Above the 11th-floor windows are tripartite segmental-arches with prominent architraves and scrolled keystones. The 12th floor features eared window surrounds with scrolled keystones and brackets, topped by a dentiled roof cornice.

On Madison Avenue there are five bays with similar detailing as on East 26th. The only difference is the storefronts, which have historic, paneled, white-painted cast-iron bulkheads. East 27th Street also has five bays, matching the design on Madison Avenue, but with a service entrance in the western bay's ground floor, and metal louvers at the 2nd floor. The western elevation is clad in red brick with lot-line windows. There is a 1-story brick mechanical penthouse and wooden water tower on the roof.

The ad agency Ogilvy & Mather was founded here in 1948, when David Ogilvy left Gallup. Today The New Republic has its New York offices here. The ground floor is occupied by Todd Snyder menswear.