130 West 29th Street | office building

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151-foot, 12-story office building completed in 1915. Designed by Browne & Almiroty, it is clad in brown brick and terra-cotta above a 2-story base that was re-clad in 2017 with white metal paneling (some painted bright magenta at the ground floor). The main entrance is on the right, with metal-framed glass double-doors and a transom, next to a narrow window on the left, all covered by a magenta metal canopy. The middle of the ground floor has a glass-and-metal storefront (also painted magenta) with glass double-doors, and the east end has a metal service door below a vent. The 2nd floor has three bays of large double-windows.

The upper floors have three bays of double-windows with metal mullions painted either off-white or black. The brick end piers have beveled edges, as do the smaller piers between the bays at the 3rd floor. A stone cornice caps the 3rd floor, with grey-brown stone ornamental capitals at each pier, including shields and ribbons. From the 4th-10th floor, the spandrels and piers between bays form a grid-like pattern, each with beveled edges in off-white, and darker terra-cotta middle parts with intricately carved foliate ornament. A wide, shallow arch tops the 10th floor, with a stylized keystone.

The top two floors have brick middle piers, with wide, angled edges. At the roof line a shallow brick parapet rises gently upward toward a peak at the center, and is broken by notches to match the three bays below.

The east elevation is clad in brown brick. The lower floors have no openings and are painted off-white. There are two single-windows at the front edge beginning on the 4th floor. The base is occupied by Escape Virtuality.