1600 Broadway On The Square | condominium, commercial building

 condominium, commercial building

290-foot, 26-story modernist residential building completed in 2006. Designed by Einhorn Yaffee Prescott and Schuman, Lichtenstein, Claman, Efron, it replaced the Studebaker Brothers Building of 1902. The building has a glass-and-metal tower set back over a 2-story base and the top five floors of the tower are angled outwards and the middle part of the east and west façades also flare outwards.

A 1-story angled, digital sign is integrated into the southwest corner at the 2nd floor, and a 5-story angled sign is integrated into the southeast corner, above the setback of the base, from the 3rd-7th floors. The main building entrance is at the center of the west facade on Broadway, with glass revolving doors on the south, and traditional glass doors on the north, divided in a recessed bay by a round stainless-steel column. A stainless-steel canopy covers the entire entry bay. There is a storefront to the north and the rest of the ground floor and second floor consist of the M&M's World retail space. At the 2nd floor, above and to the left of the entrance, is an angled section of the curtain wall that projects out slightly at the north end. The terrace atop the base is landscaped with trees on the west side.

On the tower's south facade, facing 48th Street, the two ends are set-back farther than the middle section, which is clad in a curtain wall of grey metal and silver-blue glass. The west-facing side of the 5-story angled sign above the base's southeast corner is faced in grey metal panels, as are the ends of the south facade, except for a narrow window at the edge of both. Flanking the middle of the tower's south facade are a pair of large, 8-story digital signs facing south and extending out from the sides of the tower like wings, running from the 9th-16th floors. Both wing signs are faced in grey metal panels on the backsides. The middle section sets back above the 19th floor.

On the west facade there is a recessed bay with glass-lined balconies at the front (south) corner, extending up behind the large wing sign. The glass curtain wall behind projects out at a slight angle beginning at the 7th floor and continuing up to the 19th. The north, non-projecting, half of the curtain wall on the west facade is split in the middle by a recessed bay with glass-lined balconies, continuing up to the main roof line. Above the projecting, angled section on the south half, the upper floors project at the opposite angle, extending out at the south end, where it connects with the gently curving sweep of the south facade's top floors. These have recessed balconies along the west third, and a notch at the east end.

The east facade on 7th Avenue has an angled south half projecting out from the base to the 19th floor, behind the southeast corner sign and the east wing sign. The rest of the facade matches the west elevation, with a recessed balcony bay, except that the top of the south half is flat and not angled.

The north facade is faced in grey metal panels with four bays of single-windows at the middle. Besides the large M&M's World store, the ground floor is occupied at the north end of the west facade by Kellogg's NYC cereal cafe. The building contains 136 condominium units. It offers amenities like access to Club on the Square, which occupies its entire 4th floor and includes an entertainment lounge, a putting green, virtual golf and a fitness center. It is also has a spacious outdoor terrace and a rooftop deck with views of Times Square, the Theater District and the skyline.

www.1600broadway.com/