Victoria Building (New York City, New York)

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264-foot, 20-story Beaux-Arts office and showroom building completed in 1915. Designed by Schwartz & Gross, it is clad in granite, brick and terra-cotta. It was so-named since it replaced the old Victoria Hotel. It has a 3-story limestone base featuring paneled piers with Corinthian orders, paneled spandrels, and projecting crown molding. The piers sit on grey granite bases. The 5th Avenue facade is three bays wide, with 12 bays along 27th Street, and five bays on Broadway, with a 1-bay chamfered northwest corner. The southern bay on the east and west facades have arched and bracketed entryways to the upper floors, with recessed doors. The 5th Avenue side has the main entrance, with brass-and-glass doors, while the Broadway side has plain metal service doors. Both entries feature molded architraves, tympanums, and scrolled keystones. The middle bays on 27th Street have various freight and services doors. The lower floors were occupied in the 1920's by Charles T. Jones Haberdasher, Peck & Peck Hoisery, and Charles L. Ritzman Celebrity Photography.

There are black steel-framed tripartite windows at the 2nd & 3rd floors, both of which are capped by stone cornices. The 3rd floor piers are decorated with carved terra-cotta panels. The shaft is clad in white brick, with paired windows, except for the single-windows at the chamfered corner. The facades are dotted by protruding air-conditioning units.

The 5-story upper section features projecting, paneled terra-cotta piers with Corinthian orders, molded bands, projecting lintels, and a denticulated crown molding and cornice below the top floor. The roof parapet is decorated with acanthus leaf carvings. The south elevation is clad in reddish-brown brick, with various vertical and horizontal bands of tan brick. It has numerous bays of windows of two differing sizes.

In the early 1990s, the building was converted into a wholesale showroom building for the home industries, which is now known as The New York MarketCenter. The ground floor is occupied by Sliding Door Company, Vispring Luxury Beds, and The Smith restaurant. On the roof is 230 Fifth, a trendy bar with a spectacular view. It is billed as New York's largest outdoor Rooftop Garden and Fully enclosed Penthouse Lounge.