430 Park Avenue (New York City, New York)

 office building, movie / film / TV location, commercial building, Modern (architecture)

230-foot, 19-story International-style office building originally completed in 1916 as a residential hotel. Designed by Warren & Wetmore, the original brick and limestone facade was re-clad in 1954 to a design by Emery Roth & Sons, when the building was stripped back to its basic structure and converted into an office building. The facade facing the avenue was given a curtain wall of glass (with green-tinted glass spandrels) and thin aluminum mullions. The other facades were clad in glazed white brick. Inside the building was the Hoffman Auto Showroom which served as the Mercedes dealer for Manhattan until being demolished in 2013 for TD Bank.

The building was re-clad again in 2001 on the north and south facades by Moed de Armas & Shannon with curtain walls of light-greenish glass. The rear, west-facing facade remains clad in white brick, with horizontal bands of windows. There is a brick section at the middle that projects out and connects to the neighboring tower; it has a single column of small, recessed balconies with metal screens on its south elevation. The ground floor has a central main entrance, with two sets of glass double-doors flanking a central revolving door. The ground-floor retail spaces on either side are occupied by Joe & The Juice juice shop, Engel & Voelkers real estate agency, and Cellini jewelry store.

The exterior was used for the Alfred Hitchcock film "North by Northwest" (1959) before it was reclad in 2001.

www.nytimes.com/2001/08/26/realestate/l-the-history-of-...
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archoffilm.blogspot.com/2015/03/the-building-featured-i...