Google Venice Beach Corporate Offices

USA / California / Santa Monica / Main Street, 340
 building, office building, Frank Gehry building, interesting place, postmodern (architecture)
This architectural masterpiece was designed for the Chiat/Day advertising agency in 1988-1989 with Frank Gehry as chief architect. Jay Chiat, known as a demanding perfectionist, opened his iconoclastic agency in Los Angeles in 1962 and merged it in 1968 with Guy Day to form Chiat/Day. The firm eventually grew into a powerful force in advertising, with $1 billion in annual billings.

While Hal Riney was establishing San Francisco's reputation in the industry, Chiat was doing the same for Southern California. Chiat/Day may be best known for its "1984" Super Bowl commercial, which introduced the Apple Macintosh that year. It expanded with offices across the country including San Francisco, where Fred Goldberg joined Chiat/Day in 1982 and continued, as chief operating officer, until 1990. Chiat also gave shape to the modern ad agency by popularizing account planning, a method of developing insights into targeted consumers in order to promote products.

It is now occupied by Google.
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Wikipedia article: http://en.wikipedia.org/wiki/Jay_Chiat
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Coordinates:   33°59'43"N   118°28'35"W

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This article was last modified 2 years ago