H. P. Bulmer (Hereford)

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H.P. Bulmer is an English cider-making company founded in 1887 in Hereford, England. The founder was Henry Percival "Percy" Bulmer, the twenty-year-old son of the local rector at Credenhill, the Reverend Charles H. Bulmer and his wife Mary. He is said to have taken his mother's advice to make a career in food or drink, "because neither ever go out of fashion".[1] The company's two principal brands are its own Bulmers cider, which is sold worldwide, and Strongbow, which is sold across Europe, the US, Australasia and the Far East. The company is owned by Heineken International. Today, HP Bulmer makes 65% of the five hundred million litres of cider sold annually in the United Kingdom and the bulk of the UK's cider exports.