PRIME (Prince's Initiative for Mature Enterprise) (London)

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PRIME is a registered charity, number 261794-2, linked to Age Concern England. It helps people over the age of 50 set up in business for themselves.

PRIME stands for the Prince's Initiative for Mature Enterprise.

It was set up on the personal initiative of HRH The Prince of Wales in response to letters he was receiving from people desperate to work but unable to find anyone to employ them - because of their age.

PRIME is therefore a sister organisation to the Prince's Youth Business Trust, but for people over the age of 50 - for "olderpreneurs".

It lives next door to Age Concern England at Astral House, 1268 London Road, Norbury, London SW16 4ER and shares the same postal address.

www.primeinitiative.org.uk
www.primerural.biz