Rogers, Peet & Co. Building (New York City, New York)

 store / shop, office building

6-story office building completed in 1882. Designed by Thomas Stent as a store, it is clad in red brick (orange at the lower part of the base), with a mix of segmental- and round-arched recessed windows. Green-painted cast-iron storefronts face both Broadway and Mercer Street, both of which are divided into two halves with five bays each. The Prince Street elevation has nine center bays with double end bays. There are various band courses and string courses crossing the facade, with a bracketed and dentiled roof cornice at the top on all three sides. The Mercer facade also has a wide black metal fire escape.

The building opened as the Rogers, Peet & Co. Building - named for the company that sold mens' and boys' clothing and accessories. While the clothing store took up the retail space, the upper floors of No. 569 Broadway filled with hat dealers. In 1902 Rogers, Peet & Co. moved to a new store further north on Broadway, ending two decades at the Prince Street and Broadway location.

Through the middle of the 20th century the Broadway neighborhood suffered neglect, but resurged when the SoHo artist area took shape and the cast-iron historic district was rediscovered. In 1996 the building was remodeled by Arata Isozaki as the Guggenheim Soho museum. The building had a large fire in 2005, damaging five of the six floors, and reopened in 2006 - the renovation was designed by noted modernist architect Rem Koolhas for the fashion house Prada. The ground floor is occupied & Other Stories (H&M's sister brand), and Lure fish bar.