Centre for Media & Creative Communication (CMCC)

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In the 21st century, it is knowledge and ideas that will drive the global economy. Innovation and creativity will generate new wealth and power, as did the manufacturing of goods over the last two centuries of Western Industrial Revolution. Our focus today therefore should be on the creation of new knowledge, on enhancing the power of the mind, and in inspiring creative output.

The Centre for Media and Creative Communication (CMCC) in this context aims at providing a platform for academic staff of the university to conduct research on media/new media and creative communication within the cultural, economic, political and social context of Malaysia. The research will adopt an inter-disciplinary approach. The primary mission is to encourage, aid and support the academic staff to conduct research and to promote a research culture among the faculty members. Meanwhile, the centre also collaborates with community, industry and the government to provide innovative solutions and to facilitate knowledge transfer that has broad and beneficial impact.

research.utar.edu.my/CMCC/index.html