Joe Fresh

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Offering Canadians stylish, fresh and affordable apparel and accessories for all seasons, the Joe Fresh® brand is Loblaw Companies Limited’s answer to Canadian consumers' desire for accessible, of-the-moment style. Creative Director, Joseph Mimran of Joseph Mimran & Associates, Creative Director Apparel, Home and Entertainment for Loblaw Companies Limited, oversees a line that features hundreds of items, from chic footwear to the latest in outdoor fashions. Joe Fresh BeautyTM, an inspired collection of stylish and well-priced beauty products, was launched in 2009. The Joe Fresh® brand is available in more than 300 locations across Canada, including 12 standalone and studio stores and 5 U.S. locations in New York and New Jersey.