Chowking (Iligan City) | restaurant

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Chowking (Chinese: 超群) is a Philippine-based chain that pioneered the Asian quick-service restaurant concept in the Philippines. The concept combines a Western fast food service style with Chinese food. Chowking predominantly sells noodle soups, dim sum, and rice toppings. The company was founded in 1985, at a time when Western-style burger joints were dominating the Philippine fast food scene.


In 1989, Chowking started expanding its market share amid the volatility of the domestic market. It opened its franchising operations[1] and made its entry into the provincial markets the same year. On January 1, 2000, Chowking became a wholly owned subsidiary of Jollibee Foods Corporation, the Philippines' biggest fast food chain. The new owner commenced store renovations to create a new corporate look for Chowking that would result in a comprehensive change for each store.