The Pleasanton Sign (Pleasanton, California)

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The Pleasanton Women’s Club held fundraising events - card parties, raffles, box socials - to raise $532 to purchase the Pleasanton neon sign which originally had a blue background. The City of Pleasanton purchased the iron support poles for a cost to taxpayers of $91. The "electrified sign" as many referred to it was wired by Samual Elliott. A double set of horns and lights perched atop the sign were added later and were used when there was only one policeman on the beat. When he was out of the station and there was a telephone call, the horn would blow until he got back to the station and answered the call. At night the lights flashed to avoid waking sleeping townspeople. During World War II, the horns were used to signal an air raid, and in the 1950’s they called volunteer firemen to duty. The Pleasanton sign is an important community symbol with the long standing tradition of hanging banners from the steel framework to advertise local events and bring local residents together to enjoy community acivities and events.