C.C. Concresa (Caracas)

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  Jean-Marc (guest)Jean-Marc (guest)

  Here you will find an excellent advertising agency specialized in 'Experiential Marketing'; Tandem (+58 426 627 1152). It is made up of a young group of highly motivated and creative Venezuelan professionals. This group integrates various exclusive interactive technologies to bring to life your branding efforts. Experiential marketing uses brand relevant experiences to engage key audiences while creating a forum where these audiences interact with a brand. It involves high levels of interactivity and sensory impact and seeks to elicit an emotional response among the target through a more personal level of engagement than other media. With emerging media entering the marketplace on a regular basis, vying for consumers’ attention is becoming increasingly difficult. The 30-second spot is proving to be less effective and marketers are forced to look for alternatives. Consumers themselves have even resorted to avoiding messages whenever possible by installing pop-up blockers or fast forwarding their TiVo to avoid commercials. Experiential marketing is seen as an alternative approach to reaching the most media-savvy audience. It offers an engaging, entertaining and interactive brand experience unmatched by traditional marketing. In today's marketing landscape experiential marketing is leading the way. In the past five years, experiential marketing has become a hot topic in the branding world in Venezuela. Some of the most prominent brands such as IBM, Maltin Polar, Sanitas, Cargill, BOD, and IVECO have implemented successful experiential programs to reach their target groups.

  18 years ago | reply | hide comment