Fred Segal (Los Angeles, California)

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Fred Segal clothing has a reputation for celebrities shopping here. This store has been attracting the right crowd since it opened in 1960. It's quite possible to wander around the ever-fashionable Fred Segal without even realizing that this isn't a single store; actually it's a virtual mini-mall, a maze of different, eclectic boutiques, with names such as "Fred Segal Couture," "Fred Segal Feeling," "Fred Segal Fun," "Fred Segal Sparkle," etc., and with an emphasis is on stylish designers and edgy fashion.
Whether it's high fashion by Armani or some funky retro duds, if it's hip, you'll probably find it here. But in general, be prepared for high prices. (It's no surprise their semiannual sales are always packed.) Beyond clothes, they sell everything from sunglasses to luggage to cookies (yes, they even have a café.) You can shop for a $15 cosmetic or a $3,500 dress, all under the same roof.

Near the cener of the Fred Segal complex, you'll find a small cafe named Mauro's, serving Italian cuisine, At lunch time, it's of the best places to spot stars (such as Lindsay Lohan) on Melrose (although it can be hard to get a table when its crowded).
Fred Segal is open Monday through Saturday, from 10 a.m. to 7 p.m., and on Sunday from noon to 6 p.m. Getting there: You'll find the original branch of Fred Segal on Melrose Avenue, at the southwest corner of Melrose and Crescent Heights Blvd., four blocks west of Fairfax. From the Beverly Center mall, go three blocks north on La Cienega to Melrose, turn right (east) on Melrose, and go about nine blocks east to Crescent Heights. Fred Segal will be on your right (south) side.

There's a second Fred Segal complex in Santa Monica, just a block east of the Third Street Promenade, at Broadway and 5th. And while it's not quite as hip as the Melrose outlet, according to insiders, stars who have been spotted there.

www.fredsegal.com/
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