Abercrombie & Fitch, London (London)

 clothes store / boutique  Add category

 Upload a photo

bit of pedia:

The first ever international flagship store was opened in London, England on March 22, 2007.

During 1988, The Limited Inc. (now called Limited Brands) acquired Abercrombie & Fitch,[4] determined to reinvigorate the ailing brand. The Limited had been successful in rolling out new concept stores, such as Express (women's clothing), and Victoria's Secret (lingerie and beauty products). Over the next decade, Abercrombie & Fitch was carefully rebuilt as a teen apparel merchandiser by CEO Mike Jeffries.[5]

The company began opening stores in upscale malls across America in the early 1990s, targeting teenagers and college students aged 18-22.[6] The clothing consists of: woven shirts, denim, miniskirts, pleated skirts, plaid dresses, cargo shorts, wool sweaters, polo shirts, and t-shirts. The clothing produced in the 1990s was fairly consistent with the brand's preppy image and tended to be less trend-driven than today's offerings, which bear significantly less resemblance to traditional preppy apparel. The store quickly became successful, and by the mid-1990s, there were dozens of Abercrombie & Fitch stores in the United States.[7] Careful marketing made the brand synonymous with understated, classic casualwear.

Upon the opening of the store the UK market gained a dedicated website that showed the range available in the UK store priced in British Pounds. All UK users are now unable to access the US Abercrombie.com site to compare pricing between the two markets (some items have been priced with a direct $/£ swap as well as a hefty mark-up making them much more expensive in the UK than the US.