Maui and Sons (Quezon City)

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Maui and Sons was created in 1980 with the single vision of broadening the edge of surfing and beach lifestyle.

As a surf brand with humble roots in the island of Maui, the brand has grown over the past years to become a dominant global youth lifestyle company. As a brand that has celebrated the elements of nature: Earth, Air, Fire and Water, it is only fitting that the Filipino market experience the Maui and Sons spirit of innovation, excitement and style that complements our active beach living. As the surfing lifestyle spreads to our coastlines, Maui and Sons Philippines has diversified its brand categories, distribution, and products, but has remained true to the core of the brand: authenticity, innovation and excellence in the beach lifestyle and board riding.

Moving forward, Maui and Sons Philippines will continue to promote the active-beach lifestyle. And while surfing will always be the heart and soul of Maui and Sons, the market should expect more from the brand-from surfers to skateboards to snowboarders, Maui and Sons is for anyone who relates to the California beach lifestyle.