Al- BAIK (Fast Food Restaurant) Al-Zahir Distt. Branch (Makkah)

Saudi Arabia / Makkah / Mecca / Makkah
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Al Baik (البيك) is a chain of fast food restaurants in Saudi Arabia that primarily sells broasted chicken and shrimp with a variety of sauce. The chain has twenty-four branches in Jeddah, along with five in Mecca, three in Medina and one in Yanbu. However, the company is currently under pressure from its consumers outside Saudi Arabia to open international locations. Evidence of this can be found in numerous groups on Facebook and Orkut, mainly supported by university students. The Company is banned to expand its branches outside these cities.
Al Baik's prices are lower than similar international fast food chains that it competes with, including McDonald's and KFC. Al Baik's meals generally cost about 12 Saudi Riyals, about 30 percent less than at the international chains. KFC one of the most successful fast chain across the world is not popular in Jeddah as Albaik dominates it. Evidence of this could be found in Tahlia street (Jeddah) where Al baik and KFC are side by side. Al baik is crowded most of the time unlike KFC which is empty most of the time. This is also common aroud all of Saudi Arabia. So far there has been no mention of expanding the franchise. In some countries, however, some entrepreneurs have copied Al Baik such as Pakistan and Egypt.


In September 1974, the late Shakkour AbuGhazalah renovated an old warehouse he was renting, and opened the first pressure fried chicken restaurant in the Kingdom of Saudi Arabia. It was located on Old Airport Road, in Jeddah, Saudi Arabia.

The concept was new to the area, and business was slow at the beginning. He was serving not more than 100 customers per day during the first 90 days after opening. Within one year, long lines were starting to form outside his restaurant and there was no looking back.

In 1984, and after three years of extensive research, the famous 18 secret herbs and spices recipe was successfully developed.

In 1986, ALBAIK® was registered as a trade mark in the Kingdom of Saudi Arabia.

In 1990, the first ALBAIK® restaurant opened in Makkah Al Mukarramah.

In 1994, HARRAG, The ALBAIK® spicy chicken was introduced.

In 1995, Jumbo Shrimps was introduced.

In 1996, Value Shrimps was introduced.

In 1996, ALBAIK® changed its soft drinks from Pepsi to Coca Cola.

In 1996, the Young Scientist was the first program introduced as part of ALBAIK® and Coca Cola's corporate social responsibility commitment towards society in association with the Jeddah Science and Technology Center.

In 1998, ALBAIK® built 3 seasonal locations in Mina, and proudly began serving pilgrims during Hajj.

In 1999, Chicken Fillets Nuggets were introduced.

In 2000, a 30,000 square meter state of the art food processing factory was inaugurated for Aquat Food Industries – a sister company of ALBAIK® and the main producer and supplier of its menu.

In 2000, Spicy Chicken Fillets Nuggets were introduced.

In 2001, the first ALBAIK® restaurant opened in Medina Munawwara.

In 2001, the HOUSE HERO children education and training program was introduced.

In 2002, sandwiches were introduced for the first time with the introduction of the Chicken Fillets and Spicy Chicken Fillets Sandwiches.

In 2002, the first ALBAIK® XPESS limited menu food court concept was opened in Dyafa Mall in Makkah Al Mukarramah.

In 2005, fish became a prominent feature on the ALBAIK® menu with the introduction of the Fish Sandwich.

In 2005, "NAZEEH & WARTAN®" - the Clean Up the World program for Saudi Arabia was introduced with Coca Cola, in association with UNDP, and Jeddah Science and Technology Center.

In 2006, the largest quick service restaurant kitchen in the world was opened in Mina as a seasonal restaurant to serve pilgrims during Hajj.

In 2006, ALBAIK® opened in Yanbu City.

In 2006, Fish Fillets and Shrimp sandwich were introduced.

In 2006, ALBAIK® became a non-smoking restaurant chain.




The company is dedicated to serve the community through its policy of corporate social responsibility and is a leader in providing programs that are educational and entertaining, with the focus on developing the minds and creativity of children.

Al Baik is a major consumer of chicken in Saudi Arabia.[2]

A typical Al Baik meal consists of chicken, fries, a bun, garlic sauces and ketchup. Al Baik is very popular among people of all ages and income levels and is the most consumed fast food in Jeddah.
Nearby cities:
Coordinates:   21°26'31"N   39°48'39"E

Comments

  • والله والنعم في صاحب البيك بس لو يزود الثوم والبطاط
  • هههههههههههههههههههه
  • ههههه
  • No one fast food chain in Kingdom of Saudi Arabia. Our family and incoming guests from all over the when tasted they also want to eat again and told unforgettable taste. THANKS FOR AL-BAIK TEAM .
  • Why chicken and burger not served in jabal al omar mall branch
This article was last modified 16 years ago