This is a modern shopping centre completed in the 1980s. It became a major shopping centre whilst the Bull Ring which is located only 100 metres away was under construction.
The facade underwent a clean up in 2005 as well as the adjacent Virgin Megastore which was originally Next. On the opposite side of the shopping centre is HMV which subsequently caused a rivalry in sales.
The top floor of the shopping centre is a food court which is named Food in the Loft. There are numerous food outlets up there as well as an area where the public can access the internet at a cost.
Category: shopping mall/center
Address: High Street