Avenue K (Kuala Lumpur)

Malaysia / Kuala Lumpur / Kuala Lumpur / Jalan Ampang, 156
 store / shop, shopping mall
Address:
Avenue K
No. 156, Jalan Ampang
50450 Kuala Lumpur
Malaysia


www.youtube.com/watch?v=BKNhmcG_sYQ

With an ever increasing number of consumers converging to higher income brackets and a larger number of educated youth in Malaysia, Avenue K addresses a need for a new concept which is more international. With urbanites becoming more well-traveled and global, there is an appreciation of lifestyle which gives value to the way things look and how they are created. In any economy that is growing there is always a correspondent growth in aspirations to have a better quality of life and to have a new experience no matter who. The concept of Avenue K is to target this feature of developing countries and to provide this experience.

To address this social aspect of shopping, Avenue K aims to provide the third place between work and home, a social hub or meeting place for people to converge during the day and after home or work. With leisure being a primary objective in a shopping context, Avenue K addresses the need for a specific identity and to create a certain shopping culture, where lifestyle, aesthetic and social elements converge. This is created by recreating a village culture within the confines of a mall space. The aesthetic of the space, the layout of each floor and the retail mix applied, are the core of creating this hub.

In this building

  1. Taste Enclave
  2. H&M
  3. Daiso Japan
 Add place (company, shop, etc.) to this building
Nearby cities:
Coordinates:   3°9'34"N   101°42'48"E

Comments

  • A dead place
  • Best location in KLCC but sadly a dead shopping centre. It's typical of a Yap family project, i.e., it's a very "China Man" project, they think they are sophisticated and want to turn the place into a cool place. They have certainly done that, its 'cool' as there is nobody there to diffuse the power of the air con. They have been up and running longer than Pavillions but have failed miserably to even achieve 1% of Pavillions traffic and fabulous outlets. What they should have done is not to be penny wise and pound foolish and just invest in getting the place going rather than thinking of how to screw suppliers and make the most profits only for themselves. This place will have no chance of taking off as its now developed a reputation as non destination and its classified as another Ampang Park or Yow Chuan but worse - at least they have some shops.
  • I never step into this shopping centre...Heard of here is a dead place...better go to Pavilion.
  • You get good & cheap food in Ampang Park
  • still a dead place?
  • Avenue K Reopen October 2013
  • There are direct entrance to Avenue K from KLCC LRT Station
  • Show all comments
This article was last modified 12 years ago