Former Hunt-Wesson Foods Plant (Fullerton, California) | production

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During the 1930s, a young entrepreneur and brilliant marketer named Norton Simon had started his own canning company—Val Vita Food Products—in Fullerton, California. Simon's marketing expertise grew Val Vita's sales dramatically in just a few short years, and in 1943 he merged Val Vita with Hunt Brothers Packing Company to form a new company known as Hunt Foods, Inc. Simon chose to retain the Hunt's name because of its history of superior quality.
In 1946, Simon decided that tomato sauce would become the flagship product for an innovative advertising campaign. The company focused on promoting tomato sauce and the familiar red can with full–page color ads with recipes in major women's magazines. Simon not only educated American homemakers about the great taste of tomato sauce, but through recipes, also gave them numerous ways to use it. By the late 1940's, as a result of this classic marketing strategy, new product introductions, and mergers and acquisitions, the national market began to open for many more Hunt's products, including Whole and Diced varieties, Spaghetti Sauce, and Barbecue Sauce.

Mergers and growth continued throughout the 60's, 70's 80's and 90's, and today, Hunt's is a member of the ConAgra Foods family.

I don't miss the afternoon tomato rendering smell.
~phiz 08/07/2007
Wikipedia article: http://en.wikipedia.org/wiki/Hunt-Wesson
Nearby cities:
Coordinates:   33°52'25"N   117°57'43"W

Comments

  • or the trains that were drawn to it at all times of night.
This article was last modified 14 years ago