Mufti (Dehradun)

 clothing, retail merchandising unit (RMU)

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Clothing for the confident, self- assured Individual who wants to step away from the herd mentality, Desires to experiment and make a fashion statement reflecting his distinct persona. Mufti doesn't have just customers, but cult followers: Mufti people

Mufti is a term derived from the colonial India’s armed forces word for casual dressing, as opposed to wearing a uniform.
Today’s meaning: Alternative Clothing
The MEN’S WEAR collection allows both dressing up, and dressing down. If you choose to go the sporty way, the range of hooded shirts, and sporty logo embroideries and appliqués won’t fail to impress. But if “OTT” is your style (translation: Over the Top), look out for the mix and match of solids, checks and stripes in edgy shirts with rolled up sleeves and military inspired epaulettes. The denims, in a wide range of fits, washes and treatments, are constructed with a mix of lycra to ensure comfort while keeping with the current seasonal trends. With contrast fabric details, zipper pockets, and metal embellishments, the collection aims to make the stylist in you, salivate. The colour palette boasts of bright and pastel hues, and shirts in broad, medium and engineered checks, printed and bias stripes widen the offering. The highlight of the upcoming spring-summer 2012 collection, however, is the new, cool and causal linen shirt and Chinese collared kurtas, to hit stores this March!
Website www.mufti.in