Tendernob / Upper Tenderloin / Lower Nob Hill / Tenderloin Heights / Trenderloin
The northern part of the Tenderloin beginning at Post Street is called a variety of nicknames including the Upper Tenderloin, "Lower Nob Hill" (widely used in real estate listings), or facetiously "The Tendernob", "Tenderloin Heights", or the "Trenderloin" (a reference to the area's increasing gentrification.)