Hy-Vee (Omaha, Nebraska)

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An employee-owned chain of supermarkets located in the Midwestern United States.

As of September 2006, Hy-Vee operates 198 supermarkets and 28 Drugstores in seven states.[1] The company has new locations under construction. Over 100 of its supermarkets are located in Iowa, with additional stores in Illinois, Kansas, Minnesota, Missouri, Nebraska, and South Dakota. They also operate 28 Hy-Vee Drugstores (formerly called DrugTown) in Iowa and Nebraska. Hy-Vee also operates liquor stores under the names Regal Liquors and Hy-Vee Wine & Spirits.

Most Hy-Vee stores are full-service supermarkets with bakeries, delicatessens, banks, florists, and pharmacies. To keep pace with Wal-Mart's recent expansion into the gas station business, Hy-Vee has also added gas stations with convenience stores on some of its properties. Customers are often given a discount of several cents per gallon of gas when their grocery receipt is shown.

Hy-Vee is known for its longtime advertising slogan, "Where there's a helpful smile in every aisle." The slogan was adopted for Hy-Vee's first television commercial in 1963.

Two-time National Football League MVP Kurt Warner once stocked shelves at a Hy-Vee Store in Cedar Falls, Iowa. After being cut by the Green Bay Packers at age 24, he thought his football career might be over and worked there to cover bills.