Price Center - East (San Diego)

Newest wing of the Price Center, opened in Fall 2008.
Its architecture was designed by Los Angeles-based Mehrdad Yazdani.
The vast atrium is formed by converging diagonals, rimmed with balconies that sport colorful university-produced banners exclaiming: "Eat. Shop. Play. Relax. Meet. Belong. Price Center: This is your neighborhood."
Beneath the chairs and tables of the Price Center East's airy food court, pithy comments from Virginia Woolf, Malcolm X, Hannah Arendt, Robert Frost, Confucius and others are strewn across the floor like so many scattered tickets to greater awareness. The quotes are part of an installation by L.A. artist (and former UCSD facilty member) Barbara Kruger, the 17th addition to the campus' distinguished Stuart Collection.
Across a 40-by-80-foot wall in the atrium, Kruger has stretched a giant photomural of two stilled clock faces. Colored rectangular panels resembling those on the floor overlay the timepieces and read like a rhythmic chant: "Another day," "Another dream," "Another place," "Another loss," "Another job," "Another love," "Another dollar," "Another game," and so on. Through each clock face runs an LED news ticker with a continuous feed of the day's headlines.